For brands and makers
A compelling gift begins with a particular object and a persuasive reason to give it. We welcome considered introductions from luxury houses, specialist makers and the people who know their work best.
Make the case for the object
Tell us whom the piece suits, what distinguishes it and what a buyer needs to know. A precise introduction is more useful than a broad catalogue or a claim of exceptional quality. Our editorial consideration begins with the evidence and the relevance to a real gifting situation.
What to include
The exact piece. Give the product name, reference, colour or finish and a direct official purchase link. Include the current retail price, currency and the market it applies to. Identify a made-to-order or limited-edition piece clearly, with the expected availability.
The reason to give it. Suggest a recipient or occasion and explain the connection. A particular material, design detail, practical use or cultural reference is more helpful than a general statement about prestige. Tell us when this product would be the wrong choice as well.
Evidence behind the description. Supply materials, dimensions, care instructions, place of manufacture where substantiated, and the sources for craft or provenance claims. Distinguish a manufacturer’s specification from an independent assessment. For an edition, explain the edition size and what the numbering means.
The gifting experience
Include gift wrapping, messages, receipts without prices, personalisation options and charges. Explain production lead times, delivery markets and any restrictions. Link to the current delivery, exchange and aftercare information for the relevant region.
For personalisation, tell us the character limits, placement, spelling approval process and additional time. For food, drink, fragrance or materials that may be unsuitable for some recipients, supply the relevant information rather than assuming universal suitability.
Start with one to three closely relevant products. Keep large image files and catalogues available through a clearly labelled link.
Photography and samples
Provide clear product photography of the exact variant, plus a detail that helps explain its construction or use. State who owns the images, the required credit and the permitted editorial uses. A downloadable image is not, by itself, permission to publish it.
Please agree any physical sample or loan before sending it. Include return arrangements, time limits and any conditions. Sending a product does not guarantee coverage, a favourable assessment or a place in The Council List.
Editorial consideration
Selection depends on the usefulness of the product to the reader and the strength of the evidence. A submission is an introduction, not a booking. We may ask further questions, compare alternatives, include a reservation or decide that the piece is better suited to a different story.
Commercial proposals should be identified clearly and kept separate from a request for editorial consideration. Payment must not be represented as securing an editorial recommendation or Council List inclusion. Read our editorial standards before approaching us.
Send an introduction
Use the enquiry form and begin your message with “Brand submission”, followed by the brand and product name. Include your role, an official product link and the key facts above. Please send links to supporting material rather than confidential information.
For a correction to existing coverage, begin with “Correction”, identify the page and explain the change with an official source. For a press or commercial enquiry, state the publication or organisation, the request and any relevant deadline. A response or publication date cannot be guaranteed.